Since 2018 Addrenaline has been the vendor of record for campaign design and management for the KFL&A Health Unit's (Kingston, Frontenac, Lennox, Addington) Youth Anti-Vaping Strategy. In order to reach the target audience (13 to 18 year olds) Addrenaline developed a fictitious hip-hop artist named Lil' Vape. The strategy involved producing a hip hop song "Blow Yo Money In The Air" complete with custom instrumentation and lyrics/lyricist (a well known Toronto hip hop artist) that aimed to take the "cool" out of vaping. Addrenaline filmed and edited a music video for the campaign that brought the song to life, and would be the central vehicle for driving eyeballs to the messaging and the campaign. Over the course of a year Addrenaline would use Instagram and Twitter to slowly reveal that while on tour, Lil' Vape was becoming ill and experiencing the side effects of vaping firsthand. Addrenaline continues to manage this campaign, now known as Vepidemic, through 2020. Here is our client's impression of how original and cutting edge this campaign turned out to be:
In addition to our work with KFL&A, Addrenaline re-designed Peterborough Public Health's website in 2018.
This was a site in definite need of an update design-wise, but beyond the new look required Addrenaline was tasked with condensing/reducing the enormous page count (900+ pages!) down to less than half that.
As a government website AODA/WCAG compliance was another requirement of this project.
"I personally want to say thank you for all of your hard work and AMAZING customer service on this project. I could not have been more pleased with how this project rolled out. We were under very tight timelines and you guys really dug in to make it happen.
I would highly recommend Addrenaline's services to anyone. Chris was EXCELLENT to work with on this project. Your response time to technical issues and questions and your efforts to meet the needs (even when they were ever changing!) of anything that I threw at you was impressive, to say the least. We were a great team on this one!
JOB WELL DONE Addrenaline!"