In early 2019 Addrenaline was tasked by the Oakville Parent-Child Centre to modernize and re-organize their website. After successfully launching the new and improved website, OPCC approached Addrenaline about helping them develop their 2020 digital strategy. The strategy would help the organization reach more parents in Oakville, and expand knowledge of their core services within their market.
Addrenaline conceived the Family at The Centre campaign which featured it's own custom branding, as well as an informative 2 minute video introduction to the Centre. Addrenaline scripted the video, did on-site coaching on the day of the shoot, and filmed and edited the entire piece. In addition to managing paid advertising campaigns as YouTube pre-roll ads, Addrenaline successfully negotiated a media buy at Film.ca cinemas which would see a 30 second edit of the video play before every move at the theatre during Feb and March of 2020. Have you seen it?