International Best-selling author Paul Varian, the founder of Capitis Consulting, wanted to take his in-person sports consulting business online. Prior to the pandemic, Paul spoke around the world on running great sports organizations on and off the field. His wealth of knowledge is incomparable and his goal with this major project was to take his 9-seminar educational training series and turn it into a digital commodity that could be sold around the world. Addrenaline assisted Paul with conceptualizing the format the video shoot would take, finding a venue for the shoot, designing and building a stage set, all video and audio capture, over 200 hours of editing time, promotional campaign development, and even the production of a podcast. The highlight of this project is a simulated board meeting where Paul played all 8 board members sitting around one table – a challenging edit, but a momentous final piece was the result.
“Capitis Consulting chose Addrenaline Media as its partner-of-choice to develop new, digitized sport education products for the Canadian sports leadership market. The project was large, complex, and somewhat unstructured in that it was a new line of products in a space that we hadn’t worked in before.
Addrenaline Media took total ownership of the project and produced online learning products that we are proud to release to market in the Fall. Not only did they lead the project, helping us understand what needed to be done and when, but they also professionally and calmly dealt with the many curve balls that we threw at them through our naivety or sometimes stone-cold stupidity.
We are proud to call them our partner-of-record for digital projects such as this and have already retained them in principle to develop digital marketing content for the launch of the online courseware they have developed for us. We can’t recommend them enough.”
Paul Varian | Capitis Founder